Company culture is not new, and neither is remote work. Combine the two and you just created a new challenge for your leadership team. In order to become a great brand, it is important that your company lives your brand culture from the inside out. Just like your brand, your company culture starts from the top.
Some of the most obvious signs that a company culture is toxic are high turnover, micromanagement, and general team misery. Some managers and founders put on a smiley facade and bandaids where ever they can to get you onboard, but it is not long before you start to smell the stench of culture rot.